But the typeface is really abysmal. I can live with the new sarif
I hope an pray that they change the font back. Why mess with a good thing?
Blackbird singing in the dead of night
13 years ago
Friday, October 24, 2008
The Atlantic's Redesign
I might cancel my subscription, or at least print out the articles online. The new Atlantic typeface is actually painful. What's worse is that The Atlantic was just given a facelift a few months ago and I liked the results. The less cluttered cover, the centerfold table of contents, even "the agenda, " which was a digest of academic articles has been replaced by "the dispatch" which is just more reporting. Boo.
But the typeface is really abysmal. I can live with the new sarifmercury cover font which is supposed to be a 60's era throwback (someone likes Mad Men a bit too much), but the Titling Gothic is blocky and hefty, lacking all the elegance and grace of their earlier fonts. It's like pulling out a terrible copy of an old Life magazine. Gawd.
I hope an pray that they change the font back. Why mess with a good thing?
But the typeface is really abysmal. I can live with the new sarif
I hope an pray that they change the font back. Why mess with a good thing?
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2 comments:
Oh, Zev, you're even bungling your criticism! It's the setting of the nameplate ("The Atlantic") which is the sixties throwback, not Mercury, which is an excellent contemporary typeface (IMHO) by guess who (http://www.typography.com/fonts/font_overview.php?productLineID=100017). Titling Gothic, though, is awful -- especially in ultrabold!
My bad. The article reads: "The two fonts we settled on for the cover provided the necessary ingredients: Mercury an elegant serif typeface, and a bold sans serif called Titling Gothic." (p. 35 The Atlantic Nov 08) I assumed that the serif font was used for the nameplate in italics.
Well, whatever font it is, I don't like it.
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